Social media Strategist

Company Brief: Crypto remittance company that is building a global payment platform for Africans to easily send/ receive money via Blockchain stablecoins.

Target users:

  • African students studying abroad who receive stipends from home.
  • Working class Africans sending money back home
  • Businesses making payments for goods and services outside Africa.

Company is looking for a Social Media Strategist to create awareness and buzz ahead of the upcoming full public launch. Key focus on the South African and Tanzanian markets.

Key Requirements:

  1. Educate the target audience on the key product value proposition and benefits.
  2. Enable brand to become a thought leader in social media platforms by becoming a trusted source of information on all things remittance based and crypto driven.
  3. Intrigue the customers interest with teasers of product capability.

Key Objectives:

  • Increase the number of people on our wait list to over 1000 people. At the time of writing it is just over 300.
  • Increase the number of followers across Twitter and Facebook to beyond 1000 per platform and set a constant week on week increase. Instagram, telegram, Whatsapp and Discord are all channels which we would like to grow but have yet to establish.
  • Engage with the current community and support all conversations.
  • Develop an effective social media strategy to guide the posting of content into the future.

Gig is Fully remote.

Duration: 4 months (1 month probation and 3 months work period with the possibility of extension based on performance).

Remuneration: (monthly) $400 – $500

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Resumption: Immediate.

Deadline for Application: 24th June 11:59 pm WAT. 

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